When a fast-talking guy joins his girlfriend’s brother-a hot-tempered cop-to patrol the streets of Atlanta, he gets entangled in the officer’s latest case. Kevin Hart and Ice Cube lead the lineup in RIDE ALONG, the new film from the director and the producer of the blockbuster comedy Think Like a Man. Waze is free, and available in more than 30 languages and nearly 200 countries on both iOS and Android.
At the time of its acquisition by Google in June 2013, the application had 50 million users and has continued to grow since. Waze is one of the world’s largest driving communities with millions of drivers globally. “We’re really excited to team up with Kevin and Universal Pictures to debut this new feature, offering Wazers some entertainment while keeping their eyes on the road during holiday traffic.” “Waze serves millions of drivers to make every route faster and a little more fun,” said Julie Mossler, Spokesperson, Waze. “His signature voice and humor made him the perfect celebrity voice guide for Waze, and we’re pleased to partner with the app and get drivers where they need to go.” “In Ride Along, Kevin plays a guy who uses his quick wit to navigate out of difficult situations,” said Doug Neil, Executive Vice President, Digital Marketing, Universal Pictures. The next time they need to get to their destination, Kevin will serve as their trusted co-pilot. To ride along with Kevin, they should simply update the Waze app on their mobile phone, then go to Settings > Sound and select “English – Ride Along” as their voice language. This promotion marks the first time in America that Wazers have been able to download special audio directions recorded by a celebrity. The film opens in theaters across the country on January 17, 2014.
The partnership is in lead up to the release of Universal’s RIDE ALONG, the new comedy from the director and producer of Think Like a Man that stars Ice Cube and Hart. Universal Pictures and Waze, one of the world’s largest community-based traffic and navigation applications, announced today that Kevin Hart will be the very first celebrity voice featured in U.S.
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